Eurofarma lanzó una herramienta digital para pacientes con Parkinson

El equipo de Dentsu Creative promovió la idea, para desarrollarla en apoyo a su colega Sebastián Porta, un paciente con el trastorno, quien manifestó la necesidad de hacer algo para ayudar a la comunidad de pacientes de Parkinson. The Scrolling Therapy está disponible gratis en Google Play store y, próximamente, en Apple App Store. Se puede descargar en todo el mundo en tres idiomas: inglés, portugués y español.

Después de descargar la App en un dispositivo móvil, ya sea un teléfono o una tableta, se cargará un tutorial y, a continuación, el usuario tendrá que abrirla en la pantalla para que se integre automáticamente con Facebook e Instagram. Luego, accediendo en cualquiera de las dos redes sociales, la herramienta ya estará en funcionamiento. Cuando el usuario comience a navegar por el feed, habrá cinco gestos faciales establecidos en la plataforma que ejecutarán comandos en pantalla.

• Dentsu Creative
  
• Creative:
• ? Global Chief Creative Officer: Fred Levron
• ? Chief Creative Officer, DC US and Hispanic LATAM: Rafael Rizuto
• ? Chief Creative Officer, DC Chicago: Pedro Perez
• ? EVP, Global Creative Lead, dentsu health: Collette Douaihy
• ? Executive Creative Director, DC Argentina: Agustín Alba
• ? Executive Creative Director, DC Argentina: Gastón Cánaves
• ? Executive Creative Director, dentsu health: Eduardo Tavares
• ? Executive Creative Director, DC Argentina: Matías Martty
• ? Group Creative Director, DC US: Andres Arlia
• ? Creative Director, DC US: Giovanni Muratori
• ? Copywriter, Creative Development, DC US: Aron Ramstedt
• ? Art Director, Creative Development, DC US: Frans Ahlberg
• ? Creative Team, DC Argentina: Andrés Domínguez
• ? Creative Team, DC Argentina: Juan Sebastián Laverde
• Production/Experience:
• ? Global Executive Creative Producer: John Bleeden
• ? Practice Lead, Innovation & XD, DC US: Dave Meeker
• ? EVP, Integrated Production, DC US: Ed Zazzera
• ? SVP, Integrated Production, DC US: Stacy Kay
• ? Executive Producer, Integrated Production, DC US: Maya Tank
• ? Executive Producer, Integrated Production, DC US: Carly Salaman
• ? Senior Producer, Integrated Production, DC US: Kelley Varga
• ? Offshore Services Director, DC Argentina: Sebastian Porta
• ? VP, Business Management, DC US: Linda Ferrara
• ? Business Manager, Business Affairs, DC US: Jeff Steele
• ? Operations Director, DWS Brasil: Thiago Winkler
• ? Interactive Architect, DWS Brasil: Victoria Aiello
• ? Lead UX/UI Designer, DWS Brasil: Aline Waldendorff
• ? Senior Designer, Experience Design DC US: Thomas Jackson
• ? Senior Designer, Visual Design DC US: Cassandry Sholy
• ? Lead Mobile Developer, DWS Brasil: Caio Ramos
• ? Lead Front End Developer, DWS Brasil: Lucas Colombo
• ? Product Manager, DWS Brasil: Ketlin Marques
• ? Project Manager, DWS Brasil: Andreia Mello
• ? Program Director, DWS Brasil: Aline Bof
• Account:
• ? CEO, dentsu Americas and Chief Global Client Officer, dentsu: Jacki Kelley
• ? CEO, Dentsu LATAM: Juan Pedro McCormack
• ? CEO, Dentsu Creative LATAM: Philippe Seignol
• ? CEO, Dentsu Creative US: Paulo Fogaça
• ? CEO Dentsu Argentina & Chile: Leandro Zumárraga
• ? President, East Region, Dentsu Creative US: Abbey Klaassen
• ? Managing Director, Dentsu Creative Argentina & Chile: Martín Seijas
• ? Managing Director, dentsu Brasil: Tiago Vargas
• ? Business Director, Executive Team, Dentsu Creative US: Jane Wang
• ? Senior Director, Client Leadership, Dentsu Creative US: Katie Coe
• ? Account Director, Dentsu Creative US: Emily Uline
• ? Account Supervisor, Dentsu Creative US: Matt McManus
• Strategy/PR:
• ? EVP, Public Relations, Dentsu Creative US: Stacey Kerans
• ? VP, Communications Strategy, Dentsu Creative US: Maura Hagerty
• ? Director of Communications, dentsu Brasil: Karina Okabatake
• ? Director, Public Relations, Dentsu Creative US: Greta Gustafson
• ? Corporate Comms Coordinator, dentsu Argentina & Chile: Victoria Nicolini
• ? Creative Strategist, Global: Ananya Rao
• Operations/Project Management:
• ? Group SVP, Client Operations & Delivery, Dentsu Creative US: Melissa Kegan
• ? Director, Project Management, Dentsu Creative US: Richard Callaghan
• ? Product Specialist, dentsu Brasil: Jamile Luara Netto de Proença
• Friends and Family / The Youth
• Film Production:
• ? Executive Producer: Carolina Cherobim, Eduardo Lubiazi and Jed Herold
• ? Director: Bueno
• Cutters Studios
• Editorial:
• ? Executive Producer: Heather Richardson
• ? Producer: Natalie Stone
• ? Editor: Magdalena Hernandez
• ? Assistant Editor: Sam Kelly
• Flavor
• VFX:
• ? Managing Director: Neal Cohen
• ? Executive Creative Director: Brian McCauley
• ? Executive Producer: Kate Smith
• ? Flame Artist: Chris Elliott, Ryan Esboldt
• ? GFX Artist: Marly Koven, Adam Kohr
• CANJA Audio Culture
• Music and Sound:
• ? Account Manager / Executive Producer: Nessa Mafra
• ? Project Management: Ana Flor Bohrer, Flavia Medeiros, Matheus Peres
• ? Music Direction: Eduardo Karas, Filipe Resende, Lucas Sfair
• ? Music Supervision: Bruno Vieira Brixel, Leonardo Lima
• ? Composer: Diego Zorrilla
• ? Sound Design: Nando de Castro
• ? Audio Production: Nando de Castro